About me

17 years across integrated and digital marketing, creativity, content and media bridging owned, shared, earned and paid opportunities. Currently an executive leader of a 600 person media agency.
Previously a partner at an independent European agency with market leading expertise in branded content, music & entertainment marketing and creative consumer brand campaigns. Now applying this experience within a global media network bringing content and creative strategies to life within paid media investments.

Charismatic, collaborative and creative with a solid track record of executive and team leadership. Currently in a broad role encompassing strategy and business development, as well as internal change management.
An Integrated Marketing Specialist.
Experienced with global and local brand campaigns. Conceived and created a global position for Vodafone in music, activating the brand through media, content and talent. Campaign delivered awareness levels 3x higher than traditional advertising.
An expert brand storyteller.
Training in film plus experience in editorial means solid credentials in content creation. Leading publicity for Nintendo across Europe to launch the Wii console meant bringing the brand's story to life for new audiences, previously ignored by the gaming industry. Wii was the most successful console launch in history and became a cultural phenomenon.
An intuitive strategic thinker.
An innate ability to find clarity from chaos. Employed by Unilever, LVMH and Time Inc, in a consultative role. Grew Unilever from 1 to 13 brands through personal recommendations. Re-designed the strategy unit of Havas Media to draw strategic thinking and content creation together.

Strategic and commercially focused business leader.
Moved to New York to lead a new office and delivered YOY revenue growth in double digits for 3 years. Recognized as a solid manager and mentor, driving commercial growth across broad categories from financial services to fashion.

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Greg's articles

Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

Top Hires of the Week

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