Greg Greenberg Executive Creative Director

ABOUT

Entirely Shot on iPhone, Nian is an alternative take on Chinese New Year folklore that traditionally portrays the titular character as a terrifying monster. In this version, a brave little girl confronts her fear of the unknown by seeking out the elusive Nian. When she discovers he was misunderstood all along, a beautiful friendship ensues. Created in partnership with a Golden Globe-nominated director, this 12-minute heartwarming tale encouraged people to embrace possibilities outside their comfort zones as the world grappled with uncertainty into the new year.

MADEIT CREDITS

  • AppleClient
  • Acho JiMusic Supervisor
  • Amber QianAssociate Creative Director
  • Amy KawaharaProducer
  • Anna Franquesa-SolanoCinematographer
  • Brent AndersonGlobal Chief Creative Officer
  • Brian O'RourkeExecutive Director of Content Production
  • Carrol ShenArt Director
  • Cristiana Ladki WilliamsExecutive Producer
  • Exile EditEditing Company
  • Hon Foong WooBroadcast Producer
  • Jam LiSenior Copywriter
  • Josh MarcyMusic Director
  • Kara YangManaging Director
  • Katrien De BauwPresident
  • Lulu WangDirector
  • Lunar FilmsLocal Film Production
  • Marianne StefanowiczChief Communications Officer
  • Phoebe FanSenior Producer
  • D&AD
  • Alfred WongCreative Director
  • Greg GreenbergExecutive Creative Director

Shot on iPhone 12 Pro Max I Chinese New Year – Nian

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