Greg Greenberg
Executive Creative Director
ABOUT
Entirely Shot on iPhone, Nian is an alternative take on Chinese New Year folklore that traditionally portrays the titular character as a terrifying monster. In this version, a brave little girl confronts her fear of the unknown by seeking out the elusive Nian. When she discovers he was misunderstood all along, a beautiful friendship ensues. Created in partnership with a Golden Globe-nominated director, this 12-minute heartwarming tale encouraged people to embrace possibilities outside their comfort zones as the world grappled with uncertainty into the new year.
MADEIT CREDITS
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AppleClient
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Acho JiMusic Supervisor -

Amber QianAssociate Creative Director -

Amy KawaharaProducer -

Anna Franquesa-SolanoCinematographer -

Brent AndersonGlobal Chief Creative Officer -

Brian O'RourkeExecutive Director of Content Production -

Carrol ShenArt Director -

Cristiana Ladki WilliamsExecutive Producer -

Exile EditEditing Company -

Hon Foong WooBroadcast Producer -

Jam LiSenior Copywriter -

Josh MarcyMusic Director -

Kara YangManaging Director -

Katrien De BauwPresident -

Lulu WangDirector -

Lunar FilmsLocal Film Production -

Marianne StefanowiczChief Communications Officer -

Phoebe FanSenior Producer -

D&AD -

Alfred WongCreative Director -

Greg GreenbergExecutive Creative Director