About me

Greg Greenberg has spent nearly 14 years creating iconic work for Apple at Media Arts Lab. Since joining as a Senior Copywriter in 2012, he's led major campaigns, including iPhone's "Hollywood in Your Pocket," AirPods' "Stroll," "Bounce," and "Quiet the Noise," and privacy spots like "Data Auction", "Waiting Room", and most recently award-winning "Flock". Named to Adweek's Creative 100 in 2020, his recent work includes "Flock," "Submerged" for Vision Pro, the iPhone 16 Pro launch, The Weeknd's "Dancing in the Flames," and the heartfelt Holiday film "Heartstrings." A proud mentor, Greg has helped shape a new wave of creative leaders at MAL and continues to guide students from his alma mater, the University of Georgia.

Greg's work

Airpods - Bounce

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Airpods - Bounce

Shot On Iphone 12 Pro Max—Chinese New Year—Nian

iPhone 13 Pro - Hollywood in Your Pocket

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iPhone 13 Pro - Hollywood in Your Pocket

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