About us

Hello, we’re Great State - a proudly independent customer experience agency. We help ambitious brands anticipate change, stay ahead, and deliver impact that lasts.

Our 90-strong team blends deep expertise in engineering, UX, strategy, and creativity. But it’s not just what we do, it’s how we do it that makes the difference.

We don’t settle; we push for better answers, challenging ourselves and our clients to explore new ideas grounded in insight and strategy. We’re all accountable; from engineers to creatives, we own the outcomes together, working as one team with our clients.

We aim high, combining creativity with technical rigour to design standout experiences that scale. And we’re good people - empathy, curiosity, and respect fuel our collaborations and make progress inevitable.

Customer expectations are transforming faster than ever. Each generation expects more than the last - they spend differently, learn differently, live differently. And there’s no turning back.

Every shift accelerates the gap between expectation and experience. That’s why we’re obsessed with creating experiences that are seamless, personal, and connected. That’s what it takes to earn loyalty and help brands thrive.

Next generation experiences aren’t just nice to have - they’re non-negotiable. That’s how we’re closing the gap. Now, and for generations to come.

Great State's work

Helping Cox Automotive Europe to Communicate and Compete as One

Transforming the Recruitment Experience for Capita and the British Army

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