About us

Hello, we’re Great State - a proudly independent customer experience agency. We help ambitious brands anticipate change, stay ahead, and deliver impact that lasts.

Our 90-strong team blends deep expertise in engineering, UX, strategy, and creativity. But it’s not just what we do, it’s how we do it that makes the difference.

We don’t settle; we push for better answers, challenging ourselves and our clients to explore new ideas grounded in insight and strategy. We’re all accountable; from engineers to creatives, we own the outcomes together, working as one team with our clients.

We aim high, combining creativity with technical rigour to design standout experiences that scale. And we’re good people - empathy, curiosity, and respect fuel our collaborations and make progress inevitable.

Customer expectations are transforming faster than ever. Each generation expects more than the last - they spend differently, learn differently, live differently. And there’s no turning back.

Every shift accelerates the gap between expectation and experience. That’s why we’re obsessed with creating experiences that are seamless, personal, and connected. That’s what it takes to earn loyalty and help brands thrive.

Next generation experiences aren’t just nice to have - they’re non-negotiable. That’s how we’re closing the gap. Now, and for generations to come.

Great State's achievements

Site Achievements

Top 10Web Design Agency Top 10
Contributor:
Great State has been a Contributor since 25th November 2015.

Invitex3 Contributor

2 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2025

Helping Cox Automotive Europe to Communicate and Compete as One for Cox Automotive Europe Bronze B to B

Inspiring the Next Generation of Recruits in The Royal Navy for Royal Navy Bronze Web

Transforming the Recruitment Experience for Capita and the British Army for Capita for British Army Bronze Web

Featured work

Projects picked by the Creativepool editors for the homepage.

Inspiring the Next Generation of Recruits in The Royal Navy

10 July 2025

Transforming the Recruitment Experience for Capita and the British Army

23 April 2025

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