About us

Hello, we’re Great State - a proudly independent customer experience agency. We help ambitious brands anticipate change, stay ahead, and deliver impact that lasts.

Our 90-strong team blends deep expertise in engineering, UX, strategy, and creativity. But it’s not just what we do, it’s how we do it that makes the difference.

We don’t settle; we push for better answers, challenging ourselves and our clients to explore new ideas grounded in insight and strategy. We’re all accountable; from engineers to creatives, we own the outcomes together, working as one team with our clients.

We aim high, combining creativity with technical rigour to design standout experiences that scale. And we’re good people - empathy, curiosity, and respect fuel our collaborations and make progress inevitable.

Customer expectations are transforming faster than ever. Each generation expects more than the last - they spend differently, learn differently, live differently. And there’s no turning back.

Every shift accelerates the gap between expectation and experience. That’s why we’re obsessed with creating experiences that are seamless, personal, and connected. That’s what it takes to earn loyalty and help brands thrive.

Next generation experiences aren’t just nice to have - they’re non-negotiable. That’s how we’re closing the gap. Now, and for generations to come.

Skills

Web Design

Sector Experience

Charity / Not for profit, Public Sector, Travel & Leisure

Awards

BIMAs - Award win, Digital Impact Gold, DMA Award Bronze, Golden Drum Award - Silver, Lovie Award - Bronze, Shorty Award, Sitecore Experience Awards, The RAD awards, The RMA Awards, Webby Award

Clients

Bristol Airport, Capita, Cox Automotive Europe, Honda Europe, INEOS Automotive, Little Houses Group, Longleat, Longleat Enterprises Ltd, MyDefence, Nottingham Trent University, RHP Group, The RNLI, The Royal Navy, University of Bristol, University of the West of England, University of York, Versus Arthritis