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About me

I love problems. Why
I love the challenge of raising brand awareness to increasing sales, driving more traffic or developing new products. I love brilliantly simple concepts and big, strong ideas. That's what gets me up in the morning.

I've spent more than a decade gaining experience of high-profile hands-on conceptual work, above and below the line. It's taught me that there is nothing more effective than a simple, mobilising idea that's built on an emotional truth. If a campaign begins with a great, insightful idea, chances are it can't fail.

Besides having conceptual skills and the ability to use Creative Suite, I love collaborating and working with great people. I can comfortably put a concept into production and manage all aspects of the creative process, including heading up teams of designers, illustrators, photographers and directors, as well as working with the wider agency and client team. I've led many pitches and learn't the art of being ab

Details

AvailabilityLooking for work

ContractFreelance

LocationLONDON: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelSenior

Languagesenglish

Tagged Job TitlesArt Director, Creative, Creative Team

Recommendations

Currently No Recommendations

Skills

Art Direction, Point of Sale, Retail Design

Sector Experience

Advertising, FMCG, Point of Sale

CV / Resume

Graydon's CV/Resume

Activity

Connections2 Followers244 Following3

Likes2

Creativepool member since 16 June 2008

Work
Articles
AchievementsAchieved
Activity

Graydon's Interactions

New things are happening!

Graydon William Pieterse has commented on Lars Killi's project "Sugar is hiding everywhere"

Graydon William Pieterse has commented on Lars Killi's project "Eat less sugar fight obesity"

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