We created a mobile gaming experience ‘first’ by hacking Instagram Stories to demonstrate Three’s core messaging #PhonesAreGood.
We realised that a deeper sense of interactivity could be forged with a set of stories designed specifically to run seamlessly from one to the next, each with two outcomes: pass and fail. The game features a character whose aim is to make it through three levels of obstacles without looking up from her phone. Tap when prompted and you’ll guide the girl to dodge the obstacle with a jump, somersault or slide, but let the story run its conclusion and you’ll see her fail (and throw a little tantrum).
To understand it properly you just need to play it. Head over to @ThreeUK’s Instagram on your mobile and look at the highlighted stories.