About me

Hands on strategic Creative Director with 21 years' international experience developing ideas and delivering brand experience and activations globally. Experienced at working in and with agencies with a detailed knowledge of best practice, gained from a wide range of creative disciplines within the field of design from products to visitor attractions, retail through to museums and live events and experiences. Proven track record of delivering diverse briefs and projects within budget. Adept at working with fast moving technology clients and environments scaling ideas and strategies and bringing them to life across diverse channels, countries and cultures. Detailed knowledge gained from working directly with board level clients from multinational brands. Leading, growing and inspiring multidisciplinary culturally diverse cross functional teams, across boarders and multiple time zones. Prolific reader, constantly learning, always exploring how to improve everything using the discipline of design. Strong believer in the philosophy of simplicity.

Areas of Expertise: Experience Design | Service Design & Behaviour Design | Brand Expression | Managing multidiscipline design teams.