About me
LIFE ∴ UX
Life informs experience. Experience informs design.
I am a natural creative with a passion for shaping experiences that connect people, brands, and technology. I've guided global initiatives across enterprise, start-up, and agency environments, delivering innovative digital platforms, interactive applications, and brand-driven experiences.
My work spans brand identity, creative direction, art direction, experiential campaigns, UI/UX design, and strategic consulting by blending creativity, design thinking, and technology to solve complex challenges. Building immersive SaaS solutions impacting millions of users to launching luxury travel brands and interactive campaigns, I focus on clarity, impact, and the human experience.
I thrive at the intersection of strategy and craft, working with teams and projects that elevate standards, delight users, and create market-leading solutions. My goal is always the same: to transform ideas into experiences that matter, globally and at scale.
EXPLORE. DISCOVER. LEARN. APPLY. REPEAT.
Refined, never finished.
Skills
AI, Art Direction, Brand/Logo Design, Copywriting, Creative Direction, Interactive Design, UX/UI, Web Design
Sector Experience
Advertising, Branding, Creative Services, Design, Marketing, Online / Web, SAAS, Software, UX/UI
Awards
New Media Invision Award Winner
Clients
Air Canada, Amita Corporation, Bell Canada, Brewers Retail, Canada Post, Canadian Government, Canadian Tire Acceptance League, Chipworks, CIBC, DeepMetrix Corporation, Department Of Justice Canada, Dupont, DVS Communications, Environment Canada, ESW IT Consultant and Advisor, European Bomb Data System, Fisher Scientific, Gordon Group, InSync Systems, JetForm, KPMG, Loeb, McCain, McDonald's, Mediaforce, MetLife, Mitel, National Research Council Canada, Nelson Canada, Nortel Networks, RBC, RCMP, Royal Ontario Museum, SaskTel International, ScotiaBank, Scouts Canada, Sears, SHL Systemhouse, St. John Ambulance, Stilo, TD Bank, Telesat, Uniroyal, Vagari International, WorldReach Software