Fresh off the stage at Dubai Lynx, Google's Ali J. Hashmi, Jumeirah's Ross McAuley and MediaMonks' Victor Knaap assemble for a jolly podcast with Creativepool's Michael Tomes.

Right after their talk "Jumeirah Inside: Harnessing the Power of Consumer Curiosity" (Lynx's text overview here), the three were joined by Michael to dive deeper into their partnership.

Listen below for insight into how Jumeirah became YouTube's most viewed hotel brand - and hopefully for a chuckle or two, as well.

Stick with Creativepool Magazine for more insights from speakers at Dubai Lynx as they happen!