Displaying 1 - 36 of 1004 results
VR is, currently, one of the few remaining new media refuges where advertising is largely non-existent. Up until this point, adland's relationship with VR has primarily been through sponsored activations, games and tailored 'experiences' that...
Posted by: Benjamin Hiorns
Officially stepping off the ropes to join the fight (after no small amount of persuasion and 'egging-on' from all and sundry), Google has announced an aggressive, three-pronged approach to addressing the problem of ad misplacement and brand safety...
Posted by: Benjamin Hiorns
Anyone who has spent any time online in the last decade has probably found themselves at the business end of a Captcha code. Perhaps the most obtrusive and outdated aspect of the entire internet, these codes exist in order to tell humans apart from...
Posted by: Creativepool Editorial
A new global brand survey has revealed that Aldi, Google and Ikea are among the companies which are best understood by consumers. Design consultancy Siegel+Gale asked over 14,000 respondents across nine countries to rate 857 different brands, to form...
Posted by: Creativepool Editorial
The London-based Nexus Studios, in collaboration with Google Spotlight Stories, the VR storytelling specialists, has created an immersive and interactive experience with story at its heart. Directed by Nexus director Felix Massie, “Rain or...
Posted by: Creativepool Editorial
Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (colloquially known as “Urbex”) in...
Posted by: Creativepool Editorial
Yesterday at the much anticipated Made by Google event, via a live stream Google finally announced Daydream View, their new $79 VR headset. This forms part of Google’s new hardware positioning, Made by Google, which offers phones, virtual reality...
Posted by: Visualise
It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...
Posted by: Benjamin Hiorns
Peace building charity International Alert is bringing together technologists, designers, developers, and experts for its next #Peacehack; an international competition, which examines ways that technology can be used to resolve conflicts and build...
Posted by: Creativepool Editorial
J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...
Posted by: Creativepool Editorial
adam&eveDDB has launched the next stage of its “Hidden Cities” campaign for the Financial Times and Google. Combining Google technology with the global knowledge of FT Weekend journalists, the Hidden Cities series helps readers discover...
Posted by: Creativepool Editorial
Google’s recent proposal, put forward to Silicon Valley's Unicode Consortium (the body that controls and approves universal software standards for letters and other characters), wants to increase the representation of women in emoji and calls...
Posted by: Kate Lewin
Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...
Posted by: Creativepool Editorial
Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...
Posted by: Benjamin Hiorns
Okay, we know their tax-paying record is a bit wobbly. And they caved in to the Chinese censors way too easily. And they're keeping a troubling amount of data on us all. But don't you fancy working for Google - even if it's just for a week or two....
Posted by: Magnus Shaw
Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...
Posted by: Creativepool Editorial
Google Play Music has announced a rather unique partnership with the subscription dinner service Munchery, which will allow users to order their meals with an accompanying, specifically tailored soundtrack designed to reflect their order. Between...
Posted by: Creativepool Editorial
You may remember, in the early days of the internet, some very smart cookies enriched themselves considerably by buying up the domain names they figured would be in demand, just as soon as major corporations woke up to the new technology. Smart...
Posted by: Magnus Shaw
Yesterday, when the rest of the world's attention was focused squarely on the (admittedly abhorrent) FIFA scandal, die-hard nerds such as myself has our attention fixed not towards Sep Blatter's crumbling ivory tower, but to San Francisco. Google's...
Posted by: Benjamin Hiorns
Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...
Posted by: Creativepool Editorial
As part of an effort to chime with the progressively mobile times, Google made a significant change to their ranking system this week by giving web pages that haven't been optimised for smartphones, tablets and other mobile devices a lower ranking on...
Posted by: Creativepool Editorial
In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...
Posted by: Benjamin Hiorns
OK, so you won't get to experience the giddy thrills of being chased out of a packed venue by a horde of screaming teenage girls, and you won't suddenly inherit John Lennon's knack for penning bizarrely poetic rhyming couplets, but thanks to Google,...
Posted by: Benjamin Hiorns
It was bound to happen eventually. Following in the lofty footsteps of Apple and even Amazon, Google have finally opened their first physical store. This time, however, it's us mere English peasants that are getting there first with the launch of the...
Posted by: Benjamin Hiorns
Internet kingpins Google recently unveiled a new prototype for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work in a similar manner to a desktop gaming PC, only it...
Posted by: Creativepool Editorial
Last Wednesday, when Google announced their new “Inbox” app, which heralded a supposedly radical new approach to email management, very few people were 100% sold on it. Early reports from beta-testers, however, has been incredibly...
Posted by: Benjamin Hiorns
Google has been making a concerted effort to promote their rebranded mobile app, with an ad campaign summed up quite adequately by a charming 30-second TV spot (below), which shows a child asking Google if dogs can dream. Other short clips used to...
Posted by: Benjamin Hiorns
American confectionary company Mondelez International recently signed a global deal with Google in order to accelerate their investment in digital video. Besides covering a substantial global upfront advertising commitment, the partnership, which is...
Posted by: Benjamin Hiorns
Publicis Worldwide announced yesterday that they will be partnering with Google and magazine publisher Conde Nast to launch a new end-to-end premium marketing service called 'La Maison' (“The house” in English). The service is aimed at...
Posted by: Benjamin Hiorns
Global marketing and technology agency DigitasLBi has been named as a Google Analytics Premium Authorised Reseller. The agency has been approved by Google to join a select group of only 8 Google Analytics Authorized Premium Resellers in the UK,...
Posted by: Digitas
Like so many love affairs, our relationship with Google arrived unexpectedly, blossomed fabulously and soured rapidly and bitterly. We've thought fondly of companies before - Cadbury for their caring, socialist roots; Virgin for their casual...
Posted by: Magnus Shaw
By Owen Bailey Google have given us a glimpse of what we can expect to see in the future. It's life through Google's very own lenses. I'm sure that you've by now heard that Google has been developing specs that will enable us to access all of the...
Posted by: Creativepool
by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...
Posted by: Creativepool
by Magnus Shaw. Before the introduction of the iPhone and its Android counterparts, mobile phone manufacturers were locked in a frantic competition to produce ever smaller handsets. As soon as a device smaller than a fag packet was launched, another...
Posted by: Creativepool
I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...
Posted by: Creativepool
Magnus Shaw - writer, blogger and broadcaster www.magnusshaw.co.uk www.creativepool.co.uk/magnusshaw
Posted by: Creativepool