About us

In October 2009, Patrick Low and Benny Quek, both advertising veterans with more than 60 years of advertising experience between them, left their senior positions at Y&R to establish a shop that is completely opposite to those they had worked in.

That’s why, at Goodfellas, there are no big titles, no organizational charts and no big egos. Just fellas with big ideas, different skill sets and loads of experience. They believe that great advertising should win the hearts and minds of the people they are meant to reach, not awards judges.

Most of all, they strive to be partners with whomever they work with including clients and associates. Needless to say, at Goodfellas everyone’s called a partner.

Goodfellas' work

Pie chart

Dinosaur

David and Goliath

Irresistible

APAC Effie 2025

Coach

Vampire

What is Entrepreneurship?

Happy

Legacy

Creating a better world

Dive

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