About us

Global Adversity LLC, is a Florida based consulting firm founded by Russell Bruce in 2005. Global Adversity started with focusing on buying, developing and redesigning real estate properties for residential and commercial usages.

After his success in the landscaping world, he moved into an up and coming market – gourmet coffee bistros. As the president of Heartland Coffee Company, he was responsible for growing the company to a nine location group. After this successful result, Russell combined his passion for food and beverage industry with hospitality to open a new microbrew pub and sports bar restaurant concept to capture the growing craft beer trend – Hubb’s Pub. This pub was hugely successful and marked another achievement that proved quite profitable for Russell.