About me

Hi... I'm Glen, Wils to my mates.

I like to think I'm cleverer than I was yesterday but not as wise as ill be tomorrow!

I'm a freelance creative / art director & designer with over 25 years of experience in the game. I started working at age 19 while studying for my degree in Manchester, U.K. Back in 1994. WOW! The world changed beyond recognition in that time so obviously, the creative industry has too. When I started out it would take 30 minutes to blur an image in photoshop now we can edit 4K video plus a lot more on a cell phone and instantly show it to someone on the other side of the globe...

It's all about adaptation. Changing to fit within life's ever-changing boundaries yet thinking beyond them (I hate the term as it's so overused, but yes, out of the box). Acclimate and habituate to new ways of creative thinking, breaking perimeters of the social norm all to create outstanding work for your client(s).

Over my career, I have worked in almost all aspects of the creative industry, from designing video game packaging to directing music videos and TV ads, motion graphics to billboard and poster advertising plus working as a freelance creative director in charge of almost all creative aspects in-between with large and small teams. Quite simply put, I like solving creative problems and love coming up with new ideas.

I have worked all over the world for some huge names like Coca Cola (CCSB) and Sony (Playstation) just to name a couple as well as working on the marketing for big and small movies such as Zombieland and The Jungle Book. Over the past 25 or so years I would be quite surprised if there are any pies so to speak I haven't had to put my fingers in within the creative industry to get the job done. From mounting artwork at 4 am for the 9 am pitch to spending 12 hours on a plane for a 1-hour meeting, yep, been there.

I also used to work as a freelance/session guitarist as I passed my grade 8 when I was 20. But that's another story for another time!

I'm fun to work with. I work hard but these days I don't play so hard (I am mid 40's) and I love to create, It's really that simple.

Cheers, Wils.

Skills

Art Direction, Branding, Creative Direction, Film, Graphic Design, Marketing, Motion Graphics

Sector Experience

Advertising, Audio / Visual, Design, Film (Feature), Marketing, Point of Sale

Awards

D&AD Award - Nomination

Clients

Coca-Cola, Microsoft, Sony Interactive Entertainment - WWS Creative Services

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Contract
Perm, Freelance, Remote
Location
London, United Kingdom
Skill Level
Senior, Director
Languages
English
Creativepool member since 17 April 2021