About me

As a conceptual Art Director and hands on creative, I approach briefs with an integrated angle.

I am very flexible and I can work as a lone Art Director, I can be teamed up or I can work as Graphic Designer.

I have the genuine ability to see a brief through from concept/big idea to final resolution - from art direction (including scamps) to design and artwork - utilising over fifteen years experience.

In the last 4 years I have been specialising in shopper marketing.

I am able to draw from an eclectic background of ATL, TTL and BTL media, experiential, brand activation, digital, promotion and retailer, plus pitch work and architectural design.

I find creative TTL solutions to brands' communication challenges.

I have experience in managing people, designers, artworkers and freelancers, leading projects and reporting directly into the creative director.

I am fascinated and creatively inspired by human insight that define successful marketing strategies.

As a positive, enthusiastic collaborator I thrive in open, creative and 'no-ego' cultures.