About me

Experience designer and design researcher with 6+ years of experience in design and implementation of digital strategies and user experiences, all the way from concept to delivery, in Italy and India with a good understanding of other countries as well.

Worked for top global clients such as Plantronics, Telecom Italia, Barilla, Titan Industries (TATA) India, Saatchi&Saatchi Italia, Nokia India, EDF Paris, Asian Heritage Foundation India, spanning from experiential spaces, design-research and innovation strategies and consultancies, mobile/web and digital products and platforms.

As a creative director and project leader, I've defined process and strategic design and coordinated 35+ projects in over 5 years, managed over 1,5mln Euros budget total (Italian and Indian market) and over 50 people and 25 partner/supplier companies through successful projects.

As a design entrepreneur, I've founded Experiential Design Lab in New Delhi, co-founded Interaction Design Lab in Milan and co-founded REACH - the Global Design-Research Network.