About me

Co-Founder of a very special family, father of Nil and Emma and Founder of Vertically / Wheelzzz / Yslandia / CreamCluster / LampCourage / Siting Barcelona among others. The world
of creativity and innovation captivated me when I was only 20 years old
and since then I enjoy (and suffer) with my profession. I am an entrepreneur and investor with a restless and non-conformist nature, I face each day with the certainty that there is much to learn and more to innovate in the age of connectivity.

I'm not delusional. I'm an innovative entrepreneur.

With more than two decades of experience in the creative industry and a long professional career, I founded Yslandia in the midst of the crisis of 2009, a digital company focused on business, creativity
and innovation within the advertising industry, where I have been professionally linked for the last 12 years.
Under this last leadership in Yslandia, I came to position the company as the most innovative in the entire Spanish territory together with my teams, and in 2017, 2018 and 2019 it was recognized as the best Spanish digital agency and named by the advertising industry and the consulting firm Scopen, one of the TOP 20 exemplary agencies. It was in this last period when in it was also recognized as one of the TOP 10 best agencies to work for, thus achieving a very relevant position within the advertising industry in our country.
I am currently a member of the board of the CdeC (Spanish creative club) and I am also part of the board of the AEP Spain (Spanish Planers Association).

In 2020, in the midst of the covid_19 pandemic, I launched a unique product in its category worldwide on the international market: Wheelzzz(R). A Startup with its own product that, today, is my personal laboratory, where I put all the knowledge for transformation into innovation projects and open innovation marketing.
Currently all my passion is focused on Vertically, a new open creative innovation consulting model, created to value all the knowledge of the last 25 years of professional career and to be able to help brands, CEO, CIO, CGM, CMO... to transform your brands, businesses or products, in the new era of innovation.

I have been a member of the jury of Cannes Lions, CdeC, El Ojo
from Iberoamerica El Sol, FIAP, New York Festival, Inspirational, LisbonAd, Fepi and Next, among other festivals in which I have obtained numerous awards with my teams.