About me

I help luxury and innovation-led brands design product assortments that don't just look beautiful—they scale beautifully.
As the founder of D4 Studio, I partner with global brands to transform ideas into strategic product lines, grounded in trend insight, product architecture, and profitability. With 15+ years of experience in fashion, accessories, and product design, I specialize in bridging creative innovation with business outcomes.

My work is focused on:
* Trend Forecasting with Purpose — turning culture and market shifts into actionable design directions.
* Product Strategy & Architecture — defining winning assortments, entry/core/premium ladders, and category expansion.
* Process & Margin Thinking — helping brands avoid costly creative inefficiencies by aligning design, dev, and launch.

I've worked with global fashion houses, innovation labs, and premium DTC brands across the world. Whether launching a new line or rethinking their SKU portfolio, my role is to ensure your product strategy is smart, scalable, and aligned with growth.

If you're building the next iconic brand—or ready to make your current one more profitable—let's talk.