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Gfycat partnered with Paramount Pictures to launch an exclusive series of 360Loop GIFs for the action picture, "Mission Impossible-Fallout". 360Loop is a media format that puts the viewer at the center of the content, with the action wrapping around the viewer in a fully immersive experience — and what better way to do that with Ethan Hunt and his death-defying acts in the Mission: Impossible franchise.

On web, the viewer can use the mouse to interact with the environment and view everything around them like a 360 VR experience.

On mobile, the 360Loop uses the phone’s gyroscopes to allow the viewer to navigate the content. It’s similar to a regular 2D GIF but augments them with the qualities of 360.

The 6 immersive 360Loop GIF GIFs that were created from Mission: Impossible – Fallout are quite remarkable, giving users a behind-the-scenes look at the stunts that Tom Cruise loves to do.

Date created: May 2018 2018-05-01T00:00:00+0100
Date published: 29 January 2019 2019-01-29T17:49:55+0000


  • Paramount PicturesClient
Annual 2019 ShortlistGfycat Mission Impossible 360 GIF LaunchWave

Gfycat Mission Impossible 360 GIF Launch