Germain's work

I started my work experience with a very media orientated vision.

Thanks to the people I have been in contact with

(Digital/Advertising/Media/Direct Marketing agencies and of course Clients), I now have a much more Business orientated approach.

I do not want to see advertising as just a tool to influence the brand's image or awareness. This advertising solves communication problems, not real Business issues.

I am now aiming at using my trans-media skills I and linking them to business tools