About me

A professional brief about myself - I have been in advertising for the past 19 years and my experience spans India (Mumbai) and Kuala Lumpur. I have been exposed to various facets of media during this time and have a fair bit of understanding about them. As Creative Director, working with various advertising agencies, both internationally and locally in India and Malaysia, has seen me heading several projects that go beyond the traditional realm of advertising. I have lead branding campaigns, events, multinational exhibitions and worked on several television and radio commercials and proposals for TV Content as well, which tie back to the brand strategy of the accounts I am working on.

Some of the better known brands I have handled in Malaysia are Tourism Malaysia (Japan, Korea, China and Taiwan markets), MAGGI, Nestle Ice Cream, Sanyo, BHPetrol, Ministry of Health, Ministry of Environment and Natural Resources, Land Rover, Alfa Romeo, BMW, Clarks Shoes, Lipton, etc. My communication expertise on all these brands have extended across traditional media to new media such as augmented reality, mobile and Internet content as well as planned TV Content and creative media buy. My strengths are deep rooted in copy, visualization & execution of creative ideas, film scripting and direction, brand direction, shopper marketing strategies, strategic creative direction and creative tools to drive new revenue streams and generate new business for the company.

Skills

Copy, Visualization & Execution of Creative Ideas, Film Scripting and Direction, Brand Direction, Shopper Marketing Strategies, Strategic Creative Direction and Creative Tools to drive new revenue streams.

Sector Experience

Advertising, Digital Marketing, Shopper Marketing, Content Production