About me
Creative Consultant and Freelance Designer for a variety of brands including large-scale corporations Browns, Soho House and American Dream, to cult studios Boy London and Katharine Hamnett.
Worked closely with the design team and CEO Katharine Hamnett on FW19 Men's and Women's collections. Delving into an infamous archive to pull and curate garments to be reissued and develop along with research based on my current direction curated for the brands aesthetic. Presented the seasonal direction to the design team to follow, via multiple media including visual boards and designs. Worked closely with the suppliers to ensure innovative sustainable fabrics and trims were developed and utilised in the collection to produce beautiful wearable garments.
Lead consultant building a sustainable gender neutral brand, created and manufactured in Los Angeles.
Spearheaded a provocative round table discussion funded by Soho House. Focused on the issue of sustain- ability across tech, investment, food, energy and fashion.
During tenure as Outerwear Designer at River Island, the business yielded the most profitable five years on record.
Headhunted from my position at River Island to be Head of Design at menswear brand; Mennace.
Developed a politically provocative streetwear brand; Gulps, stocked in high-end boutiques and around the globe in cities such as Tokyo, Los Angeles and London.
Ability to manage, direct and execute all aspects of a creative brief and supply chain with confidence.
Skills
Art Direction, Brand / Logo Design, Branding, Colour, Creative Direction, Fashion Design, Research & Development
Sector Experience
Clients
BOY LONDON, Browns fashion, Fred Perry, Katharine Hamnett, Mall of America, Mennace, River Island