About me

George Wu is Design Director at independent branding and design studio Mother Design, part of the Mother Family spanning London, NY, LA, Shanghai and Singapore.
A concept-driven thinker, George stretches the possibilities of brand world and expression, drawing on her experience directing interactive and experiential projects. Instilling excitement and innovation in all she touches, George's creativity has helped to refresh the likes of Facebook, BBC Sounds and periodcare brand Cora.
Never one to sit still, outside of Mother, George runs The Poundshop - a platform for new and established makers to enter the retail market, which has been featured in the likes of The Institute of Contemporary Art, the Science Museum and Selfridges. A maker herself, she's also launched her own product, Para Para, a series of bold, animated umbrellas that put a spin on the mundanity of wet weather.