About me

I set up The Writing Shop in Dubai in the summer of 2012. It is, essentially, a freelance vehicle for me. I write for advertising agencies, PR agencies and companies. Projects are incredibly diverse but include annual reports, website copy, press releases, bylines and editorial features, tag-lines, print ad copy, industry reports, creds documents and most recently I have started writing for Forbes Magazine (Middle East).

I am equally capable of producing short copy for print ads, e-flyers, tag-lines and blogs as I am for longer copy, much of which is editorially-driven. Long-copy projects include Samsung S4, Novo Nordisk (diabetes), Roche Diagnostics, MasterCard, Spinneys (retail), ATLAS Telecom, Du Telecom and Etihad Airways.

I passionately believe in the use of correct English but my greatest joy is in using the written word so as to create truly engaging and compelling copy.

I also lead writing workshops and co-host on the UAE's biggest talk radio show, Dubai Eye.

George

Skills

Content Management, Copywriting, Writing

Sector Experience

Finance, FMCG, Healthcare, Oil & Gas

Clients

Dettol, DIFC, Etihad, Fairmont Raffles Hotels, Master Card, Mubadala, Novo Nordisk, Rotana, Samsung, Swisshotel