About me
Hello there,
Me
I'm an award-winning Creative Director at TMW Unlimited, voted Campaign Customer Engagement Agency of the Year 2016. I oversee major digital and social accounts including Durex (Europe and North America), Shell and Vodafone, to name but a few. I've worked at many top London agencies where I have gained years of amazing experience, tricks and insights that I will bring to an agency. I'm a DMA judge and was the DMA Grand Prix winning Creative Director in 2013.
On a personal level, I'm very easy going and down to earth. What you see is what you get. I believe people buy people. So I want people to enjoy working with me, which I believe always gets the best results.
Why now
In a nutshell, I need a fresh challenge and I'm looking for an agency I can help grow, innovate and develop, as well drive to create great things for clients. I have been looking for somewhere that matches my ambition, creativity and passion.
The marketing landscape has changed dramatically in the past few years and a headline on a picture no longer cuts it. Today, I firmly believe we need to create experiences that get consumers to engage emotionally with a brand. Critically, we need to do this with the right message at the right time on the customer journey.
Why me
For me, being a Creative Director is the best job in the world. I have the drive to inspire, push and educate the people around me. My belief is that creatives today need to be entrepreneurial. We cannot wait for good briefs to come our way but must create briefs of our own - looking for opportunities and thinking strategically. The result is work that excites the client, makes them feel valued by the agency and, crucially, fires up the imagination of the creative department. I want to inspire creatives to speculate: to put forward great ideas when they see an opportunity and use every last drop of downtime to boost the creative output of the agency.
I founded and nurtured this culture of creative entrepreneurialism in my former role as Creative Lead at WDMP. Leading by example, we delivered two fantastic projects that far exceeded client expectations and remit of the brief:
Philips Body Groom Shaver: Online Tease Video
This brief began life as a simple awareness email. We gave them an email - as well as a 40-second seeded teaser trailer that tied in with the PR activity. This simple video made it to the front page of Campaign as well as driving just under 20k views in its first two weeks.
Monarch: Ski BlippAR DM
The client wanted direct mail. So we created a direct mail pack - but turned it into an interactive, augmented reality experience. Which went on to win the DMA Grand Prix.
In addition to this unique creative culture, we also helped turn the agency's fortunes around by winning several industry awards (the first they had won for over three years), developing their new agency positioning of 'Customer Curiosity' - which they still use today - a new website, a new agency working process, as well as pushing digital to the forefront of the agency creative.
What else can I tell you
I've worked as a mentor and given talks on advertising degree courses including London School of Communication Arts, Solent University, Central St Martins and Bucks New University. I also dabble in stand-up comedy - though that's probably not a clincher.
I've won just about every gong going - and learnt from industry experts including Daren Kay, Gareth James, Chris Pearce, Chris Freeland, Richard Marshall, Paul Tullo, Graeme Noble and Peter Hollins, to name but a few. If you ever wanted a reference, I'm confident they'll put in a good word for me.
I look forward to hearing from you.
Many thanks,
George Bell.