About me

I'm a Senior Creative and Director working in London.

From a young age, I loved reading stories. After studying English Literature for BA and Master's degrees, I realised I also loved telling stories. So I embarked on making short films in my spare time, learning how to film and edit, and make people connect with the stories I was passionate about telling.

A detour into the world of programming scheduling got me started at Sky, and during a secondment to the creative team at A+E Networks, I won Gold for Best Newcomer at Promax UK. I've been happily telling stories since... Whether shifting people's perception of WW2, showing the power of justice in solving Cold Case Files to foretelling the second coming of a crime-fighting, Vespa riding nun.

I've been a Senior Creative at UKTV for 6 years. I've relished working across drama, comedy, documentary and lifestyle, working on 360 campaigns as standard - delivering high impact on-air, off-air, radio, out of home, social and special media activations. I conceive and direct high budget shoots, working with the likes of the foremiddable Charles Dance, to comedians such as Jon Richardson, Mel Giedroyc, to TV's finest Stacey Dooley.

And I've had loads of fun - and a few awards - along the way.