About me

I'm a Senior Creative and Director working in London.

From a young age, I loved reading stories. After studying English Literature for BA and Master's degrees, I realised I also loved telling stories. So I embarked on making short films in my spare time, learning how to film and edit, and make people connect with the stories I was passionate about telling.

A detour into the world of programming scheduling got me started at Sky, and during a secondment to the creative team at A+E Networks, I won Gold for Best Newcomer at Promax UK. I've been happily telling stories since... Whether shifting people's perception of WW2, showing the power of justice in solving Cold Case Files to foretelling the second coming of a crime-fighting, Vespa riding nun.

I've been a Senior Creative at UKTV for 6 years. I've relished working across drama, comedy, documentary and lifestyle, working on 360 campaigns as standard - delivering high impact on-air, off-air, radio, out of home, social and special media activations. I conceive and direct high budget shoots, working with the likes of the foremiddable Charles Dance, to comedians such as Jon Richardson, Mel Giedroyc, to TV's finest Stacey Dooley.

And I've had loads of fun - and a few awards - along the way.


Broadcast, Copywriting, Creative, Creative Direction, Directing, ideas, Outdoor (OOH), Script Writing

Sector Experience



Promax Award, The Drum Award

Currently No Recommendations
Looking for work
Annual 2023 ShortlistNext Gen Talent of the Year
Project featured:Cold Case Files Campaign
on 25th July 2023
Project featured:Drama on UKTV Play
on 29th July 2023

Genevieve Simms has been a Contributor since 25th November 2015.

Invite x3
Tagged Job Titles
London, United Kingdom
Skill Level
Creativepool member since 24 February 2014