Hire General Managers

The scope of a general manager varies by individual, so the portfolio is the best guide to fit - look for projects close to your brief in sector, format and ambition rather than relying on the job title alone.

Freelancers suit defined projects, overflow and specialist one-offs; permanent hires suit ongoing work and team continuity. Many general managers on Creativepool are open to both - each profile states availability and the type of work they take.

Shortlist on portfolio relevance first, then check recent activity, client recommendations and ratings. Brief two or three candidates with the same outline so you can compare approach, timeline and rate fairly.

By a weekly-refreshed composite of editorial standing, portfolio depth, engagement, client recommendations and recent activity - so active, well-regarded general managers appear first.

Create a Creativepool profile, set your role and availability, and upload your strongest work. Listings are free; an active, complete profile with client recommendations ranks higher.