About me

With creative experience spanning Madison Avenue advertising, global marketing, and DC public affairs, Genevieve brings innovative creative thinking aligned with sophisticated award-winning art direction and design that attracts and connects diverse audiences.

As ROKK's Executive Vice President of Creative, Genevieve not only tackles design and content solutions that meet and exceed the brief, she also provides forward-looking, innovative creative strategy to take her clients' business to the next level. In her role, Genevieve manages and leads a team of versatile art directors, designers, and video producers. Her recent professional achievements include nominations as a shortlisting and juror for the Cannes Lions International Festival of Creativity and Young Cannes Lions.

Genevieve earned her Bachelor of Fine Arts degree at The School of Visual Arts in New York City (home of Keith Haring, Milton Glaser, and the infamous Jack Potter). Once upon a time, Jack Potter offered Genevieve some very wise advice: "When you take time to think about things, your work as a creative person is always better." (She wants you to know that Mr. Jack Potter was right!)

Genevieve writes for a popular hashtag campaign on LinkedIn called #thinkBBetter where she encourages free thinking and discusses brands, culture, science, family, and anything creative.