About me

I have worked with a multitude of brands ranging from global FMCG to boutique and game-changing start-ups across the UK, Europe, USA, and Chinese markets. In-depth knowledge and understanding of the health and beauty sector, such as existing and future trends and consumer insight. Developing brands from the ground up and revolutionising their performance through strategy, creativity, and craft.

An integrated Design Director that can take a project from concept to completion. With 17 years of experience, I have a solid understanding of the creative process within digital, social, branding, strategy, and packaging. From the 'big idea' strategic thinking to graphic development, creative direction, and technical knowledge of print and production. My work is highly crafted and considered, with a good dose of original thinking.

Skills

Art Direction, brand strategy, Branding, Business Analysis, Creative Direction, FMCG, Illustration, innovation, Packaging Design

Sector Experience

cosmetics, Fashion, fragrance, health & beauty, Personal Care

Clients

Betsey Johnson, Carex, Crabtree & Evelyn, Dr Lewinns, Eylure, Hugo Boss, Kim Kardashian, Premier Foods, Procter & Gamble, Skype, Soap & Glory, Superdrug, The Body Shop