About me

Dear Sir/Madam,

As a floating copywriter at FCB Global, I was fortunate enough to work with an exciting client list across a range of different verticals, platforms and channels. I found this type of environment allowed me to thrive and fully develop my skills as a writer.

I worked on everything from fully integrated campaigns to long copy for websites, brochures and DMs, as well as activations and social media management. The set-up at FCB Global meant that the various departments (planning, account management and creative) worked very closely together, something which I believe plays an important role in the campaigns effectiveness and clients ROI.

I strongly believe that TOV is imperative in order to produce compelling copy that is on-brand. I found that my experience redefining Emirates, NBAD's and Citibank's TOV, among others, as well as writing Emirates' Visual Style Guidelines, provided me with the insight I needed to produce the most effective campaigns.

Gemmalouise

Skills

Copywriting , Social Media, Marketing , Business Development

Sector Experience

FInancial , Media, Digital Media, Advertising, Retail

Awards

BSc Sociology & Social Policy

Clients

Audi, Carvel, Cinnabon, Dubai Government, Kia, Seattle's Best Coffee, Škoda

Trade Associations

n/a