About me

I am a senior creative content director and former lifestyle journalist, with clients ranging from Disney, P&G and John Lewis to the Daily Mail, Billionaire, The Sunday Times Travel Magazine and Winkreative.

From strategy to execution, concept to optimisation, my approach to content is both highly creative and deeply pragmatic. I am a writer to my bones, but I love design and video, and will spend happy hours messing around on Adobe Creative Suite.

I am also generally acknowledged to be a dream to work with thanks to my friendly, cheerful demeanour, calm attitude in the face of even the most terrifying deadlines, versatility and exceptional modesty.

I take great joy in finding the perfect expression of a story, whether in a two-word headline, a two-minute video or a 2,000-word article.

Gemma's work

INSPIRE Magazine

Loyalty-driving content for John Lewis

George Clarke for P&G

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