About me

With 15 years experience, I can confidently call herself a creative industry veteran, with the battle scars to prove it.

I once cut a house in half for the Arctic Monkeys. Another time, I overspent a theatre's marketing budget by £10k in a single season.

I was co-founder of Well Made Studio and spent 6 years fighting to highlight the stupidity of unpaid internships, free pitches and the scarcity of female leaders.

For the past few years, I've found her groove in content strategy and a home at Dare. I'm pretty vocal about the important issues, but still find time to work at the bleeding edge of UX and usable content.