About me
I work as a freelance strategy consultant often with advertising, digital and creative agencies. The projects are usually, creative, digital or integrated in nature.
Prior to that I worked at a number of creative and comms agencies; helping found their strategy, media buying, analytics, social, digital and studio offerings.
Outside of work I've contributed to the industry by speaking at conferences on youth marketing and digital marketing, and been part of the Econsultancy training faculty. I was fortunate to be invited as a guest lecturer on interactive marketing at LaSalle Business & Engineering School Universitat Ramon Llull in Barcelona. I've co-authored two social media marketing books, in both cases the focus of my contributions were on strategy and planning.
Skills
Client Services, content strategy, Creative Direction, Digital Marketing, Digital Strategy, Experiential Marketing, Media Planning, online advertising, Public Speaking, Social Media
Sector Experience
Fashion, FMCG, Hotels & Resorts, Information Technology, Mobile, Pharmaceutical, Sports, Telecoms
Clients
Agency Inc, London Advertising, Ogilvy UK, TRO