About me

Founder/CEO Glue IQ

Gaston is a NY Times best selling author, speaker, and industry hack. Readers of Gaston's New York Times bestselling book Storyscaping, industry pundits, and audiences worldwide can attest to his visionary ability to see and shape what's next for brands and humans.

Adweek recognized him as a "game-changer who is modeling the creative company of the future." Gaston has been at the forefront of the digital disruption across the agency and consulting worlds for the last 20 years. Before launching GlueIQ, Gaston served as the Chief Strategist and Chief Creative Officer for PublicisSapient and their brands where he set much of the strategic and creative vision as a valued member of the executive leadership and strategy teams. Today Gaston and his teams continue to provide clients with forward-thinking insights on their most transformative marketing and business challenges.

Gaston has a voracious appetite for great ideas and breakthrough thinking. His insightful and often provocative point of view has earned him the honor of many recognitions in the areas of marketing, and technology including a seat on multiple industry boards and the juries of such prestigious award shows like D&AD, Cannes Festival of Creativity, ADC, The One Show, The Clios, and The Effies.