About me

I have a wealth of industry knowledge in visual media and educated to Masters in Digital Arts with distinction, I engage in continuous development through research and experiences. Combining the use of new technologies and traditional skills I balance the intricate relationship between art and commerce. Proven results creating content for global clients who demand high content, with meaningful messages that influences and engage audiences.

Commercially I have created created content of people, product and lifestyle. The conceptual creative still and motion content has been used in an abundance of media and used across abundance of media platforms. Ultimately working with markets that demand images with high visual quality, fantastic composition and subtle light, that evoke a genuine emotional response.

Hands on experience coupled with my approach of blending visual design and technical proficiency via digital content, I create imagery for tomorrow's market that promote customers products, with proven results. The work influences audiences by creating a visual symbol, an identifier that unfolds the story about a brand or product. By blending a diverse range of skills that include image concept, subtle lighting, talent direction and editing.

The creative work I have produced has been placed internationally and clients include BBC, American Express, Florida Tourism and Ritz Carlton. The market sectors have been the auto, clothing, communications, education, financial, health, leisure, marine, tourism and travel. Skills in communicating via electronic and virtual form i have experience at direct client contact and always present a fresh approach to communication at all levels. Being active with social media, forums and networking I am able to keep informed and up to date with new technologies and industry trends.

As a passionate creative person my personal work search for a balance between or perhaps a meeting point for humanity and nature. Looking to capture a human moment where it seems nature's forces have united to create that alignment in time. By creating a glimpse of something beyond ordinary I look at the world in a different way.

Skills

Creative direction, technical proficiency, coordination & production management., Photoshop, Lightroom, Capture One, Dreamweaver, After Effects, Final Cut Pro., Worked from a variety technical filming platforms and extensive travel., Awards; PDN Photo Annual, ASMP/NY, Gold Addy, AOP., Exhibited; NUCA, VB Museum of Art, PDN, APA, BPCA., Guest speaker, judge, mentor to students & VP professional association., RYA coastal skipper/vhf license 1,500 miles single-handed, BASC & PADI diver.

Sector Experience

Lesiure, tourism and property markets

Awards

2009 -2011 NUCA MA Digital Arts (distinction)., 1986 -1987 AUCB Postgraduate Computer Aided Art and Design (pass)., 1984 -1986 AUCB HND Photography film and television (distinction)., 1982 -1984 LSAD Diploma Graphic Design & Arts. (credit).