About me

Brand Partnerships Director at ATC - Music Management and Live Booking agency. Our management roster includes Laura Mvula, Benjamin Clementine, Nick Cave, PJ Harvey, The Staves, Warpaint and Faithless. Our live booking division represent Passenger, The Lumineers, and La Roux amongst others.

I am an experiential/brand activation specialist with a particular focus on live and digital. A career path that began with Senior AD roles in leading agency groups including Ogilvy's and Havas. As Managing Partner of Brand Aid I devised brand engagement strategy and managed implementation of partnerships with global music acts, including negotiation of multi dimensional live, content and broadcast deals. Oversaw activations in the USA, UK and Ireland on behalf of brands like Guinness, Corona, Heineken, Topman, T Mobile and Pizza Hut.

Campaign work has included sponsorship, tailored brand events, digital, branded programming, endorsement, licensing and extensive social media amplification.

Skills

Content, Experiential Marketing, PR

Sector Experience

drinks, Publishing, Telecoms