Gary's work

About Gary

Over the last 20 years I've had some fascinating conversations with people.

I've sold exchange-traded funds to city traders and guided teenage girls through puberty. Grandparents have answered my call to support sick children and numerous executives own a luxury saloon because they took up my offer of a test drive.

I've made it easy for fun loving party animals to choose an indestructible smartphone, and helped adventure skiers catch fresh powder. I've even helped shift a few excavators costing £250,000 a pop to Scandinavian construction firms.

My broad range of channel skills has allowed me to connect some of the world's biggest brands (and a few smaller ones) to people in a relevant and rewarding way.

With the arrival of trigger based and programmatic marketing, the conversations brands are now having with people are getting richer and even more fascinating.

As a Creative Director, I use this experience to actively encourage others to really get under the skin of the challe