About me

Hello there,

I'm Gary, a senior concept creative/Art Director/Creative Director.

I've driven award winning campaigns, created by myself or directing and inspiring teams, groups and departments as a Creative Partner, CD and Head of Art (twice).

Huge experience in all sectors and channels; ATL, integrated, DM, digital, content, social, experiential, shopper, brand activation, events, PR stunts - for both B2C & B2B. Film and Content - concepting, scripting, storyboarding and even directing...

- Creative Director on BT Retail & BT Business and all its requirements - briefs, workload, direction, strategy, delivery and client presentations. Successful and award-winning campaigns for launch of BT Broadband, BT Fibre, BT Vision; Calls & Lines, Acquisition, Loyalty & Winback.

- Creative Director on Cisco - Successful and award-winning campaigns for UK & EMEA.

- Created eCRM campaigns with live GPS offers and live social feeds for American Express.

- Grabbed the pan-European launch TVCs for Purina dog snacks from their historic ATL agency while at the BTL/Digital agency.

- Helped win B2B global pitches for Sage & Salesforce which centred on social campaign ideas using Facebook, Linkedin, SlideShare & Instagram.

- Helped set up the Purina Felix Facebook site and created numerous date, brand and product posts.

- Created gamification sampling campaigns for other Purina brands on Facebook and homepages.

- Created and directed films, delivering Nestle Purina with their first 2 million plus views for content on their Felix YouTube channel.

- Created award-winning and business result solutions - eg. winning Google's Global Marketing Gold Excellence Award.

- Currently creating B2B, shopper and experiential for leading international brands and Event concepts client-side.

Most fun concepting, either in a team, group or on my own eg. solo developing B2B UX comms strategies, concepts, positioning.

Experience helping mentor/inspire teams, designers, writers - eg. Creative Partner/Board Director at OgilvyOne; visiting mentor at School of Communication Arts 2.0.

Creating award-winning solutions - eg. Google's Global Marketing Excellence Gold Award.

Helping out on strategy, briefs, propositions.

And comfortable presenting to C-level clients.

Entrepreneurial drive - desk shared with the two agency owners at JPMH creating strategies and concepts across the entire client portfolio.

Strong art direction... as a Creative Partner, CD and Head of Art (twice).

Award-winning print and digital Art Director... eg. Google's Global Marketing Excellence Gold Award, One Show, D&AD.... still the only creative to have won Gold at both the Campaign Press Awards and Campaign Direct Awards.

Digital innovation... helped create the first talking email, the world's longest email, and recently, the first email campaign for a financial brand that uses GPS to deliver real time offers specific to where the email is opened. Created numerous Apps for sampling on brand Facebook pages and delivering Nestle Purina with their first 2 million plus views for content on their YouTube channel.

Further proven business success - leading creative as Creative Partner & Board Director on: a global tech brand, one of the UK's largest telecoms (both B2B and B2C), and I was part of the team that delivered one agency 'Campaign Direct Agency of the Year' twice and gaining a seat on the Board for myself.

Do let me know... thanks,


Bespoke Concepting, B2B, FMCG, Experiential/Shopper, Financial, Visualising/Storyboarding, Social/Content Portfolios available on request by WeTransfer.


atl, B2B, B2C, btl, Content, creative director, Digital Art, Head of Art, Senior Art Director, Senior Concepting, Social Media, ttl

Sector Experience

Advertising in all sectors, b2b, b2c

Trade Associations

Awards in most competitions, d&ad

#1263 Ranked Art Director
Currently No Recommendations
On the web
Perm, Freelance, Temp-Perm
Skill Level
Senior, Director
Creativepool member since 22 July 2015