About me

I am an innovative and creative product development professional with 'hands on' design and manufacturing experience. A strong strategic planner who has successfully managed solutions for master and secondary hard line and soft line range development, for top international children's brand owners and licensees across different territory challenges since 1987.

Highly motivated and passionate about creating and building a brand's DNA and making sure its integrity is maintained when planning product range architecture. I have a strong affinity with 'entertainment' properties and developing their digital assets to aid a licensing programme for the creation, development and exploitation of related products across all marketing and customer touch points.

Proficient at assembling, leading and motivating internal and external creative resources. Experienced at harmonising the many design disciplines and manufacturing processes needed to cost effectively bring a product to market on time and on budget.

A very high success rate for creating award winning brands and products with high volume retail sales. Commercially aware of market trends and the competitive landscape, with an ability to quickly react to challenges and calmly find solutions to problems as they arise.