About me

As the Group Creative Director of the global brand management company Pentland Brands I lead a team that are the go-to creative partner for our brands, and we exist to make our brands matter to more people.

We craft ideas that ignite emotion and drive engagement. We connect brands with current culture and place them in the hearts and minds of our consumers.

Pentland Creative Agency has a wealth of experience from the best agencies and brands in the industry, across sports, lifestyle and fashion. With teams in London, Nottingham and Hong Kong we develop exceptional and regionally relevant work for our brands that include Boxfresh, Berghaus, Canterbury, Ellesse, Endura, KangaROOS, Karen Millen, Kickers, Lacoste, and Speedo.

We are a fully integrated agency that deliver end to end solutions; creative strategy, visual identity, ATL advertising, digital content including film and motion graphics and retail engagement.

I regularly judge creative work including D&AD professional (Yellow and Black pencil jury), Creativepool and New Designers as well as a respected contributor to various creative media, and frequently speak on design and regularly speak and host student workshops at design colleges.

We have been recognised in recent years picking up a number of awards at the MYWW In-house design awards and The Drum.