About me

I was raised in Mendoza (Argentina), between empanadas, fútbol debates, and a typewriter my father used to write. That's probably why I believe in ideas that feel and tools that scale.

Today, I'm Head of AI at Wild, where I help creative teams evolve, not panic. I build AI-driven workflows that make creativity faster, sharper, and a little less painful.

Before AI knocked on the door, I spent over a decade in creativity working with brands like Samsung, John Deere, Texaco, Marriott, Aguila, Mogul, and many others across the US and LATAM.

I speak brand, product, strategy, and prompt engineering, but above all, I speak human. I build systems, teams, and stories. Sometimes in that order.

Side note: I love food so much that I became a bodybuilder to keep the balance of the universe intact. I call it: "The Gym Ñam Theory."