About me

I was raised by a lineage of strong women: my mother, my grandmother, and my two aunts, and just one brother. In a home where resources were limited but dreams were infinite, I learned early that creativity wasn't a luxury. It was survival, expression and hope.

I'm an immigrant. I left Brazil to chase a future I couldn't yet see, landing in Portugal with an open mind full of ideas and a heart full of fear. I didn't know anyone. I had no safety net. But I had one certainty: I was born to create.

Since then, I've worked relentlessly; not just to enter the creative industry, but to challenge it. I never saw myself as "just a copywriter," but as a woman with ideas and a heart full of vivências (lived experiences, as we say in Portuguese)... stories and truths meant to change someone's world.

In 2024, I was honored to win two Gold Clio Music Awards, and be named among the Top Students from Brazil in The Young Ones 2024. But awards are just symbols. What truly matters is the why behind the work. From fighting for women's visibility in entrepreneurship, to creating campaigns that humanize data, to giving a voice to underrepresented communities... my creativity is always driven by purpose.

Shortly before my grandmother passed away, she looked at me and said something I'll carry forever:

"You found yourself in what you've always been."

And she was right. Creativity wasn't something I became, it was something I had always been. I just needed the courage to live it out loud.

I believe creativity is one of the most powerful forces in the world — and, for me, it has always been the only chance to exist fully. I believe the next generation of creatives isn't defined by titles or trends, but by courage, EMPATHY, and vision.

This is my story. Not perfect. But full of truth, feeling, and a fierce will to make a difference.

Gabriela's work

NOT HIDDEN INTERESTS. VERY INTERESTING.

APAV FIRST CAMPAIGN

DuoSims

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