About me

Gabriel Schmitt is a culture-shaping creative executive with more than 15 years of advertising agency leadership in New York, Chicago, and São Paulo, Brazil. His teams have been recognized by the industry's most prestigious award shows including The Cannes Lions (including 2 Titaniums, 7 Grand Prix and 26 Gold), The One Show (40 Gold Pencils), D&AD (5 Yellow), Effies (1 Grand, 9 Gold), and many more.

In March 2023, he was appointed Global Chief Creative Officer at Grey, an agency with 25 studios in 20 markets around the world. Founded in 1917, Grey is a longtime industry leader whose Famously Effective work drives substantial business performance for their blue-chip roster of clients including Procter & Gamble, GlaxoSmithKline, The Coca-Cola Company, Henkel, Levi Strauss and Co, LG Electronics, Red Bull, Sky Bet, Uniqlo, and more recently -- Cayman Islands Department of Tourism.

Before joining Grey, Gabriel served as Co-Chief Creative Officer of FCB NY, where he led the agency's creative resurgence on the heels of campaigns including "Whopper Detour," "Michelob Ultra Courtside," "Contract for Change," "McEnroe vs McEnroe," "Dreamcaster," helping FCB earn Cannes' NA Network of the Year accolades for five consecutive years.

Gabriel is proudly left-handed, originally from Brazil, and is currently based in New York City.