About us

Fuel is an independent, strategic, full service creative agency.

We have been working with leading brands since 2000, across strategy, brand development, creative, advertising, direct, digital, social and activation.

We've been described as unconventional, disruptive and challenging. That’s fine by us, as we believe the pursuit of better demands it.

At our heart, we believe in collaboration, transparency, accountability and bravery. For us it’s all about the outcome. To stand out and win, you have to do things differently.

Key clients, past and present, include: AIA, Australia Red Cross, Bayer, Bob Jane, Cabrini Hospital, Consumer Affairs, CPA, Department of Justice, Haymes Paint, Lion, Mercedes-Benz, NAB, Nissan, Places Victoria, Toll, Swinburne, Symbion, Telstra and Vision Super, to name a few.