Downy - Water Reflection Key Visual Illustration by Fernando Rodriguez for DownyWho liked - Downy - Water Reflection Key Visual Illustration by Fernando Rodriguez for Downy

Fernando Rodriguez Senior Illustrator & Graphic Designer

ABOUT

Concept artwork for a Downy fabric softener Key Visual (P&G). The project focused on the pillars of freshness, softness, and long-lasting fragrance, highlighting its main benefit: the "No-Rinse" technology.
Starting from a simple pencil sketch, the work was executed in Photoshop, strictly maintaining the brand's color palette and the core assets of the visual structure.

FR Ilustración - Artwork Studio
Buenos Aires - Argentina

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Full project links and updates in the first comment / bio.

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