ABOUT

Concept artwork for a Downy fabric softener Key Visual (P&G). The project focused on the pillars of freshness, softness, and long-lasting fragrance, highlighting its main benefit: the "No-Rinse" technology.
Starting from a simple pencil sketch, the work was executed in Photoshop, strictly maintaining the brand's color palette and the core assets of the visual structure.

FR Ilustración - Artwork Studio
Buenos Aires - Argentina

Thanks for watching! For collaborations, high-end visual inquiries, or commissions, feel free to drop a DM or email.
Full project links and updates in the first comment / bio.

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#KeyVisual #BrandHero #CampaignDesign #LargeFormatArt #ImagenDeMarca #AdvertisingIllustration #MasterVisual #PackagingArt #BrandIdentity #CorporateBranding #VisualIdentity


All registered trademarks and logos displayed are the property of their respective owners.
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