French Connection
London
ABOUT
French Connection asked us to provoke a reappraisal of the brand and launch the new S/S 2010 collection highlighting both their design credentials and the quality of the clothes.
PROJECT RESULTS
French Connection saw a tenfold increase in pre-tax profits, from £0.7m in 2009 to £7.3m in 2011 and a 41.2% increase in share price over this period
Originally created for the UK, to date the campaign has run in 13 territories, including America, India and China.
Back to French Connection project