ABOUT

French Connection asked us to provoke a reappraisal of the brand and launch the new S/S 2010 collection highlighting both their design credentials and the quality of the clothes.

PROJECT RESULTS
French Connection saw a tenfold increase in pre-tax profits, from £0.7m in 2009 to £7.3m in 2011 and a 41.2% increase in share price over this period

Originally created for the UK, to date the campaign has run in 13 territories, including America, India and China.