Sally Ormond
Managing Director
ABOUT
As a new player entering the coveted mushroom truffle industry, Crownfare were looking for an innovative voice that would make their brand stand out. After reviewing the company’s core values, we created a voice that enhanced their brand while maintaining the company’s personality.
Using storytelling, we created a narrative that absorbs the reader, leading them through the site and building confidence in their product.
“I read your first draft and I’m blown away. You’re a great storyteller and writer. Your research was pretty much spot on. Absolutely brilliant!” – Tez Mills, Founder, Crownfare
After completing the website copy project we were also asked to create three marketing emails for different audiences.

Back to Developing a brand personality and fresh content for a new player in the truffle industry project